The Digital Conversation whitepaper discusses the evolution of one-way messaging into an interactive conversation.
For in-person events, communcations were designed as a one-time, one-way message in the form of a speech, a hand-out or a video. With the power of digital, events could be online, ongoing, and interactive taking the form of a conversation. Events were no longer a once-a-year extravaganza but rather an around-the-year ongoing effort.
For the Events Team at a major software corporation, the transition required new knowledge and a new way of thinking about events. The whitepaper informs and guides; it became the basis and operating manual for a new team devoted to Virtual Events.