Virtual Events


The Digital Conversation  whitepaper discusses the evolution of one-way messaging into an interactive conversation. 


For in-person events, communcations were designed as a one-time, one-way message in the form of a speech, a hand-out or a video. With the power of digital, events could be online, ongoing, and interactive taking the form of a conversation. Events were no longer a once-a-year extravaganza but rather an around-the-year ongoing effort. 


For the Events Team at a major software corporation, the transition required new knowledge and a new way of thinking about events. The whitepaper informs and guides; it became the basis and operating manual for a new team devoted to Virtual Events. 





Brad Cochrane

Keynote Speaker, Author, and Communication Professional

The Story First Speaker® 
Story First Marketing© 


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© 2018 by Brad Cochrane. 


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