How to Interview People
In this tutorial for marketers, Brad Cochrane explains how to elicit stories that authentic and powerful.
Runtime: 7 minutes
Story First Marketing©
Brad Cochrane gives an overview of Story First Marketing© and how to create a great story.
Runtime: 24 minutes
New on Sway! Story First Marketing
Brad Cochrane's presentation now available on Sway, the new online presentation tool from Microsoft.
Storytelling Blog -Brad Cochrane
My weekly Blog features original content and insights about Story First Marketing. Posted here as well as LinkedIn.
The Conversation Map©
Use this guide to interview anyone and elict stories that are authentic, powerful, and robust.
Companion to How to Interview People video.
What is Story First Marketing?©
Engage the audience through an emotion-based story in which a brand, product or point-of-view is integral to the story and its completion.
The Five Stories for Entrepreneurs©
From Silicon Valley to Shark Tank, entrepreneurs are pitching their ideas. The way to an investor’s wallet is through these five stories well-told.
The Five Stories for Job Seekers©
From coffee catch-ups to interviews, job seekers are talking to people. To find the next perfect role, they need to tell the Five Stories for Job Seekers©.